iPhone 17 Pro and iPhone 17 Pro Max
The most powerful iPhone models ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras, and the new Center Stage front camera.
Invitation · August 26, 2025
Apple Event · 2025
Awe dropping.
Apple introduced its thinnest iPhone ever, a redesigned Pro lineup, and new health features across AirPods and Apple Watch.
- Event date
- September 9, 2025
- Tuesday · 10:00 AM PT
- Location
- Steve Jobs Theater
- Apple Park, Cupertino
- In person & online
- Invitation sent
- August 26, 2025
- 14 days before the event
Watch the keynote
Full replay of the September 9 event.
What was announced.
iPhone Air
The thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera.
iPhone 17
Even more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera.
AirPods Pro 3
Featuring the world’s best in-ear Active Noise Cancellation. Exceptional sound quality. All-new heart rate sensing during workouts. Live Translation to communicate across languages. And improved battery life with up to 8 hours of listening time.
Apple Watch Series 11
The ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure. Boost your fitness with new Workout Buddy. And enjoy up to 24 hours of battery life.
Apple Watch SE 3
All-new essentials for a great value. Now you can track your sleep score. Get richer health insights in the Vitals app. Charge up to 2x faster with new fast charging. And see your info at a glance with the Always-On display.
Apple Watch Ultra 3
New satellite communications, multiday battery life, the largest, brightest display on an Apple Watch, advanced metrics, 5G, and dual-frequency GPS, it’s the ultimate sports and adventure watch.
