MacBook Neo
Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life, all for the breakthrough starting price of just $599.
Mac.
54 announcements across 21 years, newest first.
2026
MacBook Air (M5)
The world’s most popular laptop gets even better with the incredible performance of M5, double the starting storage, and improved wireless connectivity, packed into a thin, light, and durable aluminum design.
MacBook Pro (M5 Pro/M5 Max)
The world’s best pro laptop raises the bar again with blazing-fast CPU and GPU performance, plus up to 2x faster SSD speeds and 1TB of starting storage.
2025
14-inch MacBook Pro (M5)
With up to 3.5x more performance for AI workflows, faster storage, up to a phenomenal 24 hours of battery life, and macOS Tahoe, the 14-inch MacBook Pro gets even better.
2024
iMac (M4)
iMac with M4 is up to 2.1x faster than iMac with M1 and is built for Apple Intelligence. It comes in seven new colors, with a nano-texture display option and a 12MP Center Stage camera.
Mac mini (M4)
Mac mini with M4 and M4 Pro shrinks to just 5 by 5 inches and adds front ports. The M4 Pro model brings Thunderbolt 5 to Mac mini for the first time, and Mac mini is Apple’s first carbon neutral Mac.
MacBook Pro (M4)
MacBook Pro now runs on the M4 family of chips and is built for Apple Intelligence. It adds a nano-texture display option, a 12MP Center Stage camera and up to 24 hours of battery life, with Thunderbolt 5 on M4 Pro and M4 Max models.
2023
MacBook Pro (M3/M3 Pro/M3 Max)
Supercharged by M3, M3 Pro, or M3 Max, the most advanced chips ever built for a personal computer. The world’s best laptop display. Up to 22 hours of battery life. Now available in Space Black.
iMac (M3)
The world’s best all‑in‑one computer. A stunning 24‑inch Retina display with room for all you love. Best‑in‑class camera, mics, and speakers. Supercharged by the M3 chip.
15-inch MacBook Air (M2)
15-inch MacBook Air (M2)
Our most loved laptop, now with a spacious 15‑inch Liquid Retina display to make room for more of what you love. Supercharged by the M2 chip, with up to 18 hours of battery life.
Mac Studio (M2 Max/M2 Ultra)
Mac Studio (M2 Max/M2 Ultra)
Next-generation power with M2 Max and M2 Ultra. Outrageous performance and extensive connectivity in a compact form, transforming any space into a creative studio.
Mac Pro (M2 Ultra)
Mac Pro (M2 Ultra)
A game-changing combination of Apple silicon performance and PCIe expansion for specialized workflows. And every configuration comes with the incredible new M2 Ultra, our most powerful and capable chip ever.
2022
MacBook Air (M2)
MacBook Air (M2)
All-new strikingly thin design and next-generation M2 chip. Featuring a beautiful Liquid Retina display, 1080p FaceTime HD camera, four-speaker sound system, and up to 18 hours of battery life.
13-inch MacBook Pro (M2)
13-inch MacBook Pro (M2)
Now more capable than ever with the new M2 chip. Featuring a brilliant Retina display, FaceTime HD camera, studio-quality mics, and up to 20 hours of battery life.
Mac Studio
Outrageous performance with the M1 Max or all-new M1 Ultra chip. Stunningly compact design. Extensive connectivity.
2021
MacBook Pro (M1 Pro/M1 Max)
MacBook Pro (M1 Pro/M1 Max)
Supercharged for pros. Incredible performance with the M1 Pro or M1 Max chip. Amazing battery life. And a 14‑inch or 16‑inch Liquid Retina XDR display.
iMac (M1)
iMac (M1)
All‑new inside and out. Impossibly thin. 24‑inch 4.5K Retina display. The best speakers, mics, and camera in a Mac. Supercharged by the M1 chip.
2020
MacBook Air (M1)
MacBook Air (M1)
Our thinnest, lightest notebook, supercharged by the M1 chip. A powerful Apple CPU. Next‑level graphics. A silent, fanless design with up to 18 hours of battery life.
13-inch MacBook Pro (M1)
13-inch MacBook Pro (M1)
The M1 chip comes to MacBook Pro. Bringing far more power. Incredible graphics. An advanced Neural Engine for enhanced machine learning. Superfast unified memory. And up to 20 hours of battery life, the longest‑ever battery life in a Mac.
Mac mini (M1)
Mac mini (M1)
The M1 chip takes Mac mini to the next level. Incredible performance, speedy graphics, superfast unified memory, and a powerful Neural Engine bring unprecedented capability to our most versatile, do‑it‑all desktop.
2019
Mac Pro (3rd generation)
Mac Pro (3rd generation)
Introducing the most configurable, expandable, and powerful Mac ever. Designed and engineered to meet the diverse demands of professionals, Mac Pro is built for total flexibility and utility.
2018
All-new MacBook Air
All-new MacBook Air
The new thinner and lighter MacBook Air features a brilliant Retina display, the security and convenience of Touch ID, the latest‑generation keyboard, and a Force Touch trackpad. And with an enclosure made with 100 percent recycled aluminum, it’s the greenest Mac ever. MacBook Air is your perfectly portable, do‑it‑all notebook.
Mac mini (Late 2018)
Mac mini (Late 2018)
Mac mini gets the update of a lifetime, with eighth‑generation 6‑core and quad‑core processors, high‑performance 2666MHz DDR4 memory up to 64GB, all‑flash storage up to 2TB SSD, Thunderbolt 3, HDMI 2.0, and available 10Gb Ethernet. This is massive.
2017
iMac (2017)
iMac (2017)
iMac now features faster Kaby Lake processors, more powerful Radeon Pro 500 graphics, Thunderbolt 3 and a brighter Retina display. MacBook, MacBook Pro and MacBook Air also get faster processors.
2016
MacBook Pro with Touch Bar
MacBook Pro with Touch Bar
Revolutionary Touch Bar, Breakthrough Performance in Apple’s Thinnest and Lightest Pro Design Ever.
2015
All-new MacBook
All-new MacBook
2014
27-inch iMac with Retina 5K Display
27-inch iMac with Retina 5K Display
The 27-inch iMac with Retina 5K Display features an incredible 14.7 million pixels for stunning detail, vibrant colors, and razor-sharp text. Powered by quad-core Intel processors and high-performance AMD graphics, it delivers a powerful all-in-one experience for creativity and productivity.
iMac (21.5-inch, 2014)
iMac (21.5-inch, 2014)
iMac gets a new entry level 21.5-inch model starting at $1,099. It features a 1.4 GHz dual-core Core i5 processor, 8GB of memory and a 500GB hard drive.
2013
All-new Mac Pro
All-new Mac Pro
The all-new Mac Pro redefines professional computing with a radical compact design, Intel Xeon processors, dual workstation-class GPUs, and ultra-fast PCIe flash storage. Built for demanding creative workflows, it delivers exceptional performance and advanced Thunderbolt 2 connectivity.
MacBook Pro with Retina Display
MacBook Pro with Retina Display
The updated MacBook Pro delivers faster performance with fourth-generation Intel Core processors, improved graphics, and longer battery life. Featuring faster flash storage, next-generation Wi-Fi, and a stunning Retina display, it’s built for demanding creative workflows.
MacBook Air (2013)
MacBook Air (2013)
MacBook Air gets up to 12 hours of battery life, fourth generation Intel Core processors and faster flash storage. It also adds 802.11ac Wi-Fi, and the 13-inch model now starts at $1,099.
Mac Pro (2013)
Mac Pro (2013)
Mac Pro is a next generation pro desktop built around a unified thermal core in a compact 9.9-inch tall design. It features Xeon processors, dual workstation-class GPUs, PCIe-based flash storage and Thunderbolt 2.
2012
13-inch MacBook Pro with Retina Display
13-inch MacBook Pro with Retina Display
The 13-inch MacBook Pro features a stunning Retina display, fast all-flash storage, and powerful Intel Core processors in a thinner, lighter design. With sharp visuals and up to 7 hours of battery life, it brings pro-level performance to a more portable Mac.
All-New iMac
All-New iMac
The all-new iMac features an ultra-thin design, a brilliant display with 75 percent less reflection, and faster quad-core Intel processors with powerful NVIDIA graphics. With optional Fusion Drive, it combines fast flash storage with the capacity of a hard drive.
MacBook Pro with Retina display
MacBook Pro with Retina display
MacBook Pro with Retina display is an all new 15-inch model with the world’s highest resolution notebook display. It features all flash storage and quad-core processors in a design only 0.71 inches thin.
MacBook Air (2012)
MacBook Air (2012)
MacBook Air gets the latest Intel Core processors, faster graphics and flash storage up to twice as fast as before. It also adds a new 720p FaceTime HD camera and USB 3.0, with lower prices.
MacBook Pro (2012)
MacBook Pro (2012)
MacBook Pro gets the latest Intel Core processors and NVIDIA discrete graphics in the 13-inch and 15-inch models. Both also add USB 3.0 and faster SSD options.
2010
MacBook Air
MacBook Air
The all-new MacBook Air redefines ultraportable notebooks with an incredibly thin, lightweight design, flash storage, and instant-on performance. Available in 11-inch and 13-inch models, it delivers impressive portability and all-day battery life.
Mac mini (2010)
Mac mini (2010)
Mac mini is completely redesigned in a compact aluminum enclosure with an integrated power supply. It adds up to twice the graphics performance, a new HDMI port and an SD card slot, starting at $699.
2009
MacBook Air (2009)
MacBook Air (2009)
MacBook Air gets a more powerful and more affordable update, now starting at $1,499. It features NVIDIA GeForce 9400M graphics across both models.
MacBook Pro (2009)
MacBook Pro (2009)
MacBook Pro is updated with 13-inch, 15-inch and 17-inch models featuring a built-in battery for up to seven hours of use. Prices start at $1,199, and all models get an LED-backlit display and an SD card or ExpressCard slot.
2008
MacBook (13-inch Aluminum)
MacBook (13-inch Aluminum)
The all-new MacBook features a precision aluminum unibody enclosure, NVIDIA GeForce 9400M graphics, and a glass Multi-Touch trackpad. With a brilliant LED-backlit display and a thinner, more durable design, it redefines the everyday notebook.
MacBook Pro (15-inch)
MacBook Pro (15-inch)
The redesigned 15-inch MacBook Pro combines a precision aluminum unibody design with powerful NVIDIA graphics, including switchable GeForce 9400M and 9600M GT GPUs. Featuring a brilliant LED-backlit display and a Multi-Touch glass trackpad, it delivers pro-level performance in a refined design.
MacBook Air
MacBook Air
The MacBook Air receives a performance boost with NVIDIA GeForce 9400M graphics, delivering improved graphics performance in an incredibly thin and lightweight design. With an optional 128GB solid-state drive, it offers a more responsive ultraportable experience.
MacBook Pro (17-inch)
MacBook Pro (17-inch)
The 17-inch MacBook Pro features a brilliant LED-backlit display with a 1920-by-1200 resolution and an updated 320GB hard drive option. Combining a large, high-resolution screen with powerful Intel Core 2 Duo performance, it’s built for demanding professional workflows.
MacBook (13-inch White)
MacBook (13-inch White)
The updated white MacBook features a 2.1GHz Intel Core 2 Duo processor and a 120GB hard drive. With its glossy white design, 13.3-inch display, and NVIDIA GeForce 9400M graphics, it delivers an accessible and capable Mac experience.
MacBook Air
MacBook Air
The world’s thinnest notebook: 0.76 inch at its thickest point, with a 13.3-inch display, full-size keyboard and multi-touch trackpad.
2006
Mac Pro (2006)
Mac Pro is a quad Xeon, 64-bit desktop workstation with up to twice the performance of the Power Mac G5 Quad. It completes Apple’s transition to Intel processors, with more internal storage and expansion than before.
Mac mini (Intel-based)
Mac mini (Intel-based)
The new Mac mini features Intel Core Solo and Core Duo processors, delivering up to four times faster performance in the same compact design. With Front Row, an Apple Remote, and iLife ’06, it brings an affordable and versatile Mac experience to your desktop or living room.
MacBook Pro
MacBook Pro
The first Intel-based Mac notebook, MacBook Pro combines the dual-core Intel Core Duo processor with a thin aluminum design and a 15.4-inch widescreen display. Featuring a built-in iSight camera, Front Row, Apple Remote, and the innovative MagSafe power connector, it delivers powerful performance in a portable package.
iMac with Intel Core Duo
iMac with Intel Core Duo
The new iMac brings Intel Core Duo performance to Apple’s all-in-one desktop, delivering up to twice the speed of its predecessor. With a built-in iSight camera, Front Row and Apple Remote, plus iLife ’06 and a widescreen display, it combines powerful computing with an intuitive multimedia experience.
2005
iMac G5 (October 2005)
iMac G5 (October 2005)
The updated iMac G5 features a built-in iSight camera, the debut of Front Row, and a redesigned enclosure that’s thinner and lighter than its predecessor. With the Apple Remote and Photo Booth, it brings video conferencing and an intuitive living-room-style media experience to the all-in-one Mac.
Developer Transition Kit
Developer Transition Kit
An Intel-based Mac development system with preview software, so developers can build apps that run on both PowerPC and Intel Macs. It costs $999 for Select and Premier ADC members, available the same day.
2003
Power Mac G5
Power Mac G5
Power Mac G5 is built around the 64-bit PowerPC G5, up to dual 2 GHz, in an anodized aluminum enclosure with four thermal zones. It adds FireWire 800, USB 2.0 and PCI-X, starting at $1,999.
