2026 so far
5 events
Tying the record for a single year, with 1 still to come.
- Announced
- 24
- Teasers
- 8
- Avg. notice
- 24 days
By the numbers.
What 86 invitations reveal about how Apple announces its events.
Notice
14 days
The average time between an invitation going out and the event itself.
- WWDC
- 34 days
- Other events
- 10 days
| Hint: It’s not a Mac | 8 days |
|---|---|
| This year’s biggest music story is about to get even bigger | 7 days |
| 1000 songs in your pocket changed everything. Here we go again | 9 days |
| One more thing | 8 days |
| Come see some fun new products from Apple | 7 days |
| It’s Showtime | 7 days |
| The first 30 years were just the beginning | 98 days |
| Lights Camera | 26 days |
| The beat goes on | 8 days |
| There’s something in the air | 1 days |
| iPhone Software Roadmap | 8 days |
| Let’s Rock | 7 days |
| The spotlight turns to notebooks | 5 days |
| Make your mark here | 74 days |
| It’s only rock and roll, but we like it | 9 days |
| Come see our latest creation | 9 days |
| Get a sneak peek into the features of iPhone OS | 3 days |
| Apple Special Event | 7 days |
| Back to the Mac | 7 days |
| Come see what 2011 will be the year of | 8 days |
| Let’s talk iPhone | 7 days |
| Join us for an education announcement in the Big Apple | 7 days |
| We have something you really have to see. And touch | 8 days |
| It’s almost here | 8 days |
| We’ve got a little more to show you | 7 days |
| This should brighten everyone’s day | 7 days |
| We still have a lot to cover | 7 days |
| Wish we could say more | 12 days |
| It’s been way too long | 8 days |
| Spring Forward | 10 days |
| 'Hey Siri, give us a hint.' | 13 days |
| Let us loop you in | 11 days |
| Hello, WWDC16 | 12 days |
| See you on the 7th | 9 days |
| hello again | 7 days |
| Come create the next big thing | 27 days |
| Let’s meet at our place | 12 days |
| Let’s take a field trip | 11 days |
| WWDC18 | 13 days |
| Gather round | 13 days |
| There’s more in the making | 4 days |
| It’s show time | 13 days |
| Write code. Blow minds | 12 days |
| By innovation only | 12 days |
| Full stream ahead | 7 days |
| Time Flies | 7 days |
| Hi, Speed | 7 days |
| Spring Loaded | 7 days |
| Glow and behold | 14 days |
| California streaming | 7 days |
| Unleashed | 6 days |
| Peek performance | 6 days |
| Swiftly approaching | 14 days |
| Far out | 14 days |
| Code new worlds | 68 days |
| Wonderlust | 14 days |
| Scary fast | 6 days |
| Let loose | 14 days |
| Coming in swiftly | 12 days |
| It’s Glowtime | 14 days |
| Apple Launch | 6 days |
| On the horizon | 76 days |
| Awe dropping | 14 days |
| You're invited | 16 days |
| Coming bright up | 75 days |
| Surprise and shine | 14 days |
| Welcome home | 5 days |
| Pro and tell | 9 days |
Favorite day
Mon.
33 of 86 events fell on a Monday.
| Mon | 33 events |
|---|---|
| Tue | 27 events |
| Wed | 19 events |
| Thu | 6 events |
| Fri | 0 events |
| Sat | 0 events |
| Sun | 1 events |
Shortest notice
1 day
for There’s something in the air, January 2008.
See the invitation ›
Longest notice
98 days
for The first 30 years were just the beginning, January 2007.
See the invitation ›
Busiest year
2026
5 events, out of 86 since 2001. Tied with 2008, 2010 and 2012.
| 2001 | 2 events |
|---|---|
| 2002 | 1 events |
| 2003 | 2 events |
| 2004 | 1 events |
| 2005 | 3 events |
| 2006 | 4 events |
| 2007 | 4 events |
| 2008 | 5 events |
| 2009 | 2 events |
| 2010 | 5 events |
| 2011 | 3 events |
| 2012 | 5 events |
| 2013 | 3 events |
| 2014 | 3 events |
| 2015 | 3 events |
| 2016 | 4 events |
| 2017 | 2 events |
| 2018 | 4 events |
| 2019 | 3 events |
| 2020 | 4 events |
| 2021 | 4 events |
| 2022 | 3 events |
| 2023 | 3 events |
| 2024 | 4 events |
| 2025 | 4 events |
| 2026 | 5 events |
No keynote required
6 launches
announced to the press only since 2024, by press release or a hands-on Apple Experience, 3 of them this year.
- In person
- In person & online
- Online
- Press only
| 2015 | 3 in person |
|---|---|
| 2016 | 4 in person |
| 2017 | 2 in person |
| 2018 | 4 in person |
| 2019 | 2 in person, 1 in person & online |
| 2020 | 4 online |
| 2021 | 4 online |
| 2022 | 1 in person, 2 in person & online |
| 2023 | 3 in person & online |
| 2024 | 3 in person & online, 1 press only |
| 2025 | 2 in person & online, 2 press only |
| 2026 | 2 in person & online, 3 press only |
Showtime
10 a.m.
76 of 85 events kicked off at 10 a.m. Pacific. The latest exceptions:
Most announced
Software
108 of 335 announcements across 12 product lines.
Bigger every decade
5.4
announcements per event in the 2020s, up from 3.3 in the 2000s. The record: Come create the next big thing, with 11.
- 2000s · 24 events 3.3
- 2010s · 35 events 3.6
- 2020s · 26 events 5.4
The teaser era
38 teasers
Films and images posted by Apple and its executives in the run-up to an event, since 2017. 8 so far this year, a record.
| 2017 | 1 teasers |
|---|---|
| 2018 | 1 teasers |
| 2019 | 1 teasers |
| 2020 | 3 teasers |
| 2021 | 5 teasers |
| 2022 | 4 teasers |
| 2023 | 3 teasers |
| 2024 | 6 teasers |
| 2025 | 6 teasers |
| 2026 | 8 teasers |
Every kind of event
86
85 held so far, 1 coming up.