MacBook Neo
Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life, all for the breakthrough starting price of just $599.
February 16, 2026
Apple Experience · 2026
You're invited.
Introducing MacBook Neo, an all-new MacBook, alongside MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, iPad Air with M4, iPhone 17e and two new Studio Displays.
- Event date
- March 4, 2026
- Wednesday · 09:00 AM ET
- Location
- New York City
- Press only
- Invitation sent
- February 16, 2026
- 16 days before the event
What was announced.
iPad Air (M4)
With blazing performance, more memory, enhanced connectivity, and game-changing iPadOS 26 features, iPad Air is a fantastic value.
iPhone 17e
iPhone 17e delivers incredible value with faster performance, an advanced camera system, enhanced durability, the magic of MagSafe, and double the starting storage at 256GB.
MacBook Air (M5)
The world’s most popular laptop gets even better with the incredible performance of M5, double the starting storage, and improved wireless connectivity, packed into a thin, light, and durable aluminum design.
MacBook Pro (M5 Pro/M5 Max)
The world’s best pro laptop raises the bar again with blazing-fast CPU and GPU performance, plus up to 2x faster SSD speeds and 1TB of starting storage.
Studio Display (2026)
The 2026 Studio Display features a 27-inch 5K Retina display, an upgraded 12MP Center Stage camera with Desk View, enhanced six-speaker audio, and Thunderbolt 5 connectivity.
Studio Display XDR
Studio Display XDR is the world’s best pro display, featuring a 27-inch 5K Retina XDR display with a mini-LED backlight, 2000 nits of peak HDR brightness, and a 120Hz refresh rate.
M5 Pro and M5 Max
Built using the new Apple-designed Fusion Architecture, M5 Pro and M5 Max feature an advanced CPU, a next‑generation GPU with Neural Accelerators, and higher unified memory bandwidth for a massive increase in AI compute.
